HAKUHODO is a renowned Japanese brand of premium makeup brushes, established in 1974 in Kumano, a city famous for its 200-year brush-making heritage. Known for exceptional craftsmanship, every HAKUHODO brush is meticulously handcrafted using the traditional “brush head arrangement” technique, where each hair is precisely aligned by skilled artisans. The brand holds a patent for this method and has received the prestigious Monodzukuri Japan Grand Award for excellence in Japanese craftsmanship and innovation.
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